WAVE-TV's meteorologist John Belski recently posted this comment on his blog:
Weather Channel math....you may have heard the Weather Channel is for sale. The asking price is 5 billion dollars. Their annual revenues are 290 million dollars. The Weather Channel is seen in 96 million homes. Compare that with the Oxygen channel's recent sale for about 800 million dollars on revenues of 220 million dollars. The Oxygen channel is seen in 74 million homes. Maybe the air is a little thin at TWC's accounting department.
Whoa! Even with their technology allowing local forecasts on their channel, this sounds comparatively a little high! I'm wondering what Landmark Communications is thinking. By the way, these same folks own several newspapers in the area (Shelbyville and E-town) and the company WSI that provides all that weather data and graphics that stations like WAVE use.
On the side, I see John and I have been watching the same weather computer models. The latest short term forecast shows about 8 degrees Fahrenheit at 8am tomorrow morning. Brrrrr.
-Colonel Steve
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